Customers Are Lifeblood of Our Business — SIFAX Group

Customers Are Lifeblood of Our Business — SIFAX Group

By Prince Benson Davies

The Chairman of SIFAX Group, Dr. Taiwo Afolabi, has said that the secret to earning customer trust and loyalty lies in the consistent delivery of exceptional customer experience.

Dr. Afolabi made the remark in his message to staff and customers as part of activities marking this year’s Customer Service Week at the Group’s head office in Lagos.

He noted that the principle of putting customers first has been a major factor behind the steady growth and success recorded by the different subsidiaries of SIFAX Group over the years.

According to him, customers remain the foundation of any thriving business and their continued confidence in the brand has inspired the company to uphold high standards of service delivery.

In his appreciation message to customers, Afolabi said the patronage and partnership enjoyed from clients across sectors have continued to motivate the Group to innovate and improve. He explained that for SIFAX, service goes beyond meeting expectations, it is about creating lasting experiences anchored on trust, responsiveness and strong relationships.

The SIFAX Group Chairman, while thanking customers for their loyalty, also commended members of staff for their commitment to service excellence and for being dependable partners in the company’s growth journey. He assured customers that the organization will always go the extra mile to serve them better.

In the same vein, the Group Coordinating Director, Mrs. Wunmi Eniola-Jegede, who was represented by the Director of Strategy and Operations, Mr. Oliver Omajuwa, praised staff for their role in translating the company’s vision into reality through quality service and sustained customer engagement.

She said in SIFAX Group, customer service is celebrated every day because customers are considered the lifeblood of the company. She added that the Group has deliberately structured its operations to respond quickly to customer needs and to exceed their expectations at all times.

Eniola-Jegede stated that the Customer Service Week provides a platform to appreciate customers for their continuous support and to acknowledge the invaluable contributions of employees who are at the frontline of service delivery.

Activities lined up for the celebration across all subsidiaries included health talks, medical screenings, town hall sessions, fitness and wellness programmes, customer visits and interactive games. The week also featured various dress code themes such as traditional wear, old school attire, corporate outfits and sportswear, which added excitement to the celebration.

Customer Service Week is celebrated globally every year to emphasize the importance of customer service and to recognize those who serve and support customers on a daily basis.