The New Experience Newspapers Online News Indepth, Analysis and More
Financial Literacy Comes to Lagos Markets as SanlamAllianz Launches Education Campaign
By prince Benson Davies
SanlamAllianz, a leading insurance company, has launched a financial education campaign at select markets in Lagos. The campaign aims to improve the financial knowledge and management skills of traders, shop owners, and other market stakeholders. The initiative is part of the company’s efforts to promote financial inclusion and empowerment in the country.
The campaign will be implemented in two phases. The first phase involves physical market activations across organized market associations in both Lagos Mainland and Lagos Island. The second phase will feature a radio program on two high-listener radio stations in January 2026. The campaign will provide market stakeholders with essential information on financial management, including budgeting, investing, retirement planning, income protection, and the role of insurance in financial planning.
According to Tunde Mimiko, MD/CEO of SanlamAllianz Nigeria, the company’s mission is to empower generations to be financially prosperous, secure, and confident. He emphasized that financial knowledge is a critical component of achieving financial confidence and that the company is committed to providing market stakeholders with the necessary information and skills to manage their finances effectively.
The campaign is being piloted in Lagos, but the company plans to roll it out to major markets across the country in the new year. Chris Ekwonwa, Group Head, Strategy, Marketing, and Corporate Communications at SanlamAllianz Nigeria, noted that the company has previously undertaken similar initiatives, including a roadshow that took them to various parts of the country. He expressed confidence that the financial education campaign would have a positive impact on the lives of market stakeholders.
The SanlamAllianz financial education campaign is a welcome development that will undoubtedly benefit market stakeholders in Lagos and beyond. By providing essential information on financial management, the company is empowering individuals to take control of their financial lives and build a more secure future. As the company expands the campaign to other markets, it is expected that more people will benefit from this initiative.
