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Chief Executive Officer of Digibrands, Henry Bassey, has said that GreenHubAfrica was launched to tackle environmental issues in the society by creating positive mindsets.
In a statement, he added that the launch of Africa’s first environmental sustainability media platform in Lagos was to reflect passion and investment in social advocacy and sustainability.
Promoted by Digibrands, marketing communications and advisory firm, the platform is motivated by the United Nation’s Agenda 21 which forms a basis for global partnerships to encourage cooperation among individuals, organisations, governmental and non-governmental bodies, as they support a transition to sustain life on earth.
To kick-start the project, GreenHubAfrica recently hosted an inaugural meeting, which was attended by members of its advisory board. The event, which held in Lagos, celebrated the smart minds that were appointed for the project, namely Ifeoma Idigbe, Yemi Osilaja, Ikechi Odigbo, Akinwole Omoboriwo as advisory board members, and Prof. John Ebohon as board chairman.
Also present to discuss goals and intentions for the initiative were Prof. Olu Amoda, Doyinsola Ogunye and Peter Okwor.
Bassey, said: “We hope to change mindsets to take active steps towards building a legacy for future generations by amplifying, celebrating and rewarding individuals and businesses who engage in green practices.
“GreenHubAfrica is the continent’s first environmental sustainability media platform that will create awareness across private and public sectors to develop, measure and reward environmentally-friendly initiatives with a periodic tracking of sustainable practices. Our goal is to be the largest community of over 10 million earth enthusiasts by partnering with reputable sustainability stakeholders for a credible and measurable social impact. We look forward to this journey and we hope you are as excited as we are.”
Digibrands’ vision, we learnt, is to be Africa’s most credible environmental sustainability platform by 2030, having been known for its effective measurement, monitoring, evaluation and reporting.