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emPLE Group: Redefining Insurance in Africa
By prince Benson Davies
emPLE Life Assurance Limited and emPLE General Insurance Limited have emerged as strong competitors in Nigeria’s insurance sector, driven by a bold goal of empowering people and businesses through innovative, accessible, and sustainable financial solutions.
The group’s focus on customer-centric innovation, digital transformation, and operational efficiency has yielded significant growth in gross written premium, profitability, and customer acquisition between 2024 and 2025.
emPLE Life Assurance Limited has seen a significant increase in policy subscriptions for its main products, including Beta Life Plan, Critical Illness Cover, and Term Plan. The company’s simple, transparent, and digitally enabled policy processes have improved customer experience, building trust and strengthening brand loyalty.
emPLE General Insurance Limited has experienced strong growth across the retail, SME, and corporate segments, driven by rising demand for comprehensive risk management solutions and the company’s expertise in designing tailored products.
The group’s financial performance highlights its resilience and strategic depth, with steady revenue growth and strong solvency margins. emPLE’s recapitalisation plan remains solid, ensuring long-term stability and the capacity to underwrite large and complex risks.
The group has received multiple industry recognitions and awards for product innovation, service excellence, digital transformation, and sustainability leadership. emPLE is also pursuing B Corp certification, a global standard for social and environmental performance.
emPLE’s growth is marked by a commitment to corporate social responsibility and sustainability, with initiatives including financial literacy programmes, youth empowerment projects, and environmental sustainability campaigns.
The group’s strategic priorities remain aligned with its vision to become Africa’s top insurer, recognised for its commitment to financial security and environmental sustainability. Key focus areas include advancing digital innovation, developing data-driven products, and forming strategic partnerships.
